Bake stable real crunchy fruit and vegetable pieces with juicy bursts of flavour

Utterly Fruity is a unique collection of real fruit and vegetable pieces, specially formulated to overcome moisture migration issues in bakery and patisserie products. The delicious range allows for the inclusion of fruits and vegetables in baked goods, without compromising on product texture, flavour, or shelf-life. 

Made from high-quality ingredients which maintain their fresh fruit integrity in harsh mixing and at high temperatures, they’re easy to use and versatile. In addition, they never freeze, making them the perfect pairing for everything from bagels to muffins to ice cream.

Our Taste Tomorrow consumer research recently revealed over a third of UK consumers now look for the inclusion of ‘power ingredients’, such as fresh fruit, in their food and almost half (44%) wish to buy products that contain locally-sourced ingredients. The study also highlights that taste and texture still reign supreme, with a clear unwillingness from consumers to compromise on these fundamental elements. 

Product Description

  • Real fruit and vegetable pieces for delicious flavour and texture
  • Bake, mix and freeze-thaw stable in your production process
  • Longer shelf life for baked goods versus products made with fresh fruit
  • Just mix into the batter
  • No colour migration
  • Clean(er) Label

Utterly Fruity is available in four different varieties:

Fruit Sourcing

Our fruit sourcing programme aims to embed sustainability through the entire value chain, from the sourcing of raw materials to the usage of products by customers and consumers. In the UK, Puratos Fourayes brings to life our commitment to sourcing local fruits and specific varieties for a differentiated taste, while offering transparency to customers and consumers. The BRC AA+ rated factory is surrounded by 100-acres of English Bramley apple orchard. Using apples from our orchards and soft fruits from other local farms, Puratos Fourayes is able to offer farm to fork traceability on some of our delicious fillings and jams.

Sustainability is at the heart of everything we do. Together, along with the nearby farms to Puratos Fourayes, we are Red Tractor Farm Assured. We buy soft fruit, including strawberries and raspberries, from nearby farms that don't meet the visual standards of retailers and might otherwise go to waste. These quality local fruits are the ideal product for our jams, purees, and fruit fillings. Our sustainable practices at Fourayes help to preserve wildlife on the farm and include bug hotels placed in every orchard to help create biodiversity and regulate pest control naturally. Our beehives on the farm help with pollination. On the rest of our site, our Water Treatment Plant recycles rainwater, and our Dynamically Controlled Atmosphere helps us reduce fruit waste as we can store fruit for up to 13 months alongside our Ultra Low Oxygen Storage which can store fruit for a few months.