31 Mar 2024
As we navigate through an era where consumers prioritize well-being like never before, the demand for foods that promote gut health is set to soar. For food manufacturers and artisans alike, the ability to communicate these health benefits effectively will be paramount. With Puratos' Happy Gut and Sourdough products, you're not just offering delicious treats; you're offering a promise of wellness and vitality.
Understanding the Irish Appetite for Gut Health
According to the insightful data gathered by Puratos' Taste Tomorrow research, a staggering 78% of Irish consumers express a keen interest in food products that promote gut health. As we navigate through an era where consumers prioritize well-being like never before, the demand for foods that promote gut health is set to soar. For food manufacturers and artisans alike, the ability to communicate these health benefits effectively will be paramount. The demand for positive gut health foods goes beyond mere fiber intake; 72% of consumers trust biotics as ingredients that enhance digestion. This keen awareness of digestive well-being is not isolated; it extends to the mind as well. Many Irish consumers firmly believe in the gut-mind connection, recognizing that a healthy gut positively influences not only the immune system but also mental well-being.
The Rise of Sourdough: A Health-Conscious Choice
In the quest for healthier options, sourdough emerges as a clear favorite among 60% of Irish consumers who perceive it as a healthier alternative to other bread varieties. While scientific evidence may still be catching up to this perception, the impact on consumer behaviour is undeniable. Sourdough's wholesome reputation is not limited to bread alone; it's making its way into the realm of sweet patisserie, with artisans across Ireland incorporating sourdough and fermented ingredients into an array of delectable treats, from croissants to cookies and even doughnuts.
At Puratos, we believe that the future of bread lies in its past. Over the years we’ve developed expertise in natural fermentation and knowledge of baking cultures from all over the world. Drawing on this knowledge, we’ve created Sapore – which includes a range of natural bakery sourdoughs that provide consistent quality, convenience and exceptional diverse flavours.
While gut health claims can’t be made (against) with sourdough alone, many consumers will still perceive the sourdough option as healthier.
Making claims with Puravita
Selected Puravita mixes enable the baking of breads with nutritional benefits and health claims such as high in fiber, protein and happy gut. Puravita break is a delicious bread bar that is loaded with grains and fruit. It has a soft texture with a sweet and fruity taste, but without added sugar. Therefore it is the perfect match for the active consumers that are often on-the-go and looking for a healthy snacking option as part of their balanced diet. (It can be eaten as such and is easy to eat – anywhere and anytime) It is a tasty bread bar and good for the gut. Thanks to its ingredients the Puravita break is high in fiber and high in protein.
Claims: happy gut, high in protein, plant-based, high in fiber. For a Happy gut claim: bread must be high in fiber (6g/100g) and the fiber must come from a single source (wheat bran fiber ) which contributes to normal gut functioning
Studies have shown that increasing the consumption of foods containing prebiotic fibers is a very effective way to keep your gut healthy! Puravita fiber + helps you to increase your fiber consumption and supplies you with vitality throughout the day. It is a 30% premix that allows (to bake) the baking of a delicious bread with constant quality and an improved nutritional profile promoting high fiber and happy gut claims.
How Puratos Ireland can help
We have an experienced technical team on site and available to guide you on the best products for your operations. Get in touch with our team today.
Making claims with Puravita
The proprietary Taste Tomorrow research program utilizes a diverse range of data sources, including surveys of over 20,000 consumers across 50 countries and interviews with industry experts, to uncover and track shifts in consumer demands and preferences. Thanks to the deeper insights enabled by Taste Tomorrow’s advanced digital technologies, including semantic artificial intelligence (AI), Puratos can more accurately predict the future trajectory of these trends, giving food manufacturers an unparalleled understanding of their markets.
